Sales Leadership

Email is holding your reps’ sales back.

80 to 100 emails a day per field rep, between quotes to draft, follow-ups that never happen, and delivery-status questions on repeat. Here’s what Catalog changes, concretely, for sales leadership.

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Sales opportunities detected in the mailbox
Measured results

What our clients measure after activation.

+10%

Quote conversion

Measured across Catalog clients after activating the Quote Follow-up agent.

+5%

Average order value

Measured across our clients after activating the Cross-sell and Free Shipping agents.

100

Self-chasing customers

Constant across the distributor mailboxes we analyzed. Invisible work for your sales admin, and the most reliable churn signal.

The revenue sleeping in quotes nobody chases.

Between 62% and 95% of quotes sent in this space never get a follow-up within 5 days. Your reps know it. They don’t have the time, and nobody wants to chase on their behalf until the follow-up is already drafted. An agent does it, in draft mode if you want to stay in control.

“If you’ve got 50 quotes to follow up on, maybe you get through 20, but the rest, you just don’t have the time. Either you don’t do it, or you don’t do it right.”
Inbound sales director at a French mid-market steelmaker.
  • The Quote Follow-up agent detects and drafts, sales admin validates
  • Measured average return: +10% quote conversion
  • No ERP access required to start: the agent reads the mailbox

Your inside sales reps do data entry. They should be selling.

At Inter Inox, the inside sales team estimated spending 60% of their day on sales admin versus 40% on actual selling. Leadership’s goal: flip that ratio. It’s an explicit, measurable sales leadership objective, and one that sets them apart from competitors who just hire more people without changing the system.

“Our estimate was that a typical day broke down to 60% sales admin, 40% actual selling. What we wanted was to flip that.”
Gerald Farfouillon, IT & Marketing Director at Inter Inox.
  • 60% of inside sales time went to sales admin at Inter Inox
  • The agent absorbs the data entry, the team shifts to inside selling
  • 70% time saved on data entry, from 10 minutes to 3 per order

The conversion rate nobody can track.

Multi-quote projects skew the raw ratio, your ERP doesn’t output the metric, and sales leadership ends up flying blind on their number one revenue lever. Every automatically tagged email becomes a data point: quote volume, follow-ups, conversion, response time by team.

“My conversion rate? I don’t even know how to calculate it.”
Operations director at a building materials distributor.
  • The Inbox Performance agent measures median response time per sales admin profile
  • The Inbox Performance agent alerts managers when response times start slipping
  • Measured observations to settle your team’s priorities
Recommended agents

Four agents for sales leadership.

Quote follow-up

Identifies quotes with no reply and triggers a personalized follow-up at the right time. +10% quote conversion.

See the agent

Cross-sell optimizer

Applies your opportunity rules and suggests complementary products to customers. +5% average basket.

See the agent

Free-shipping optimizer

Detects orders below the free-shipping threshold and prompts customers to complete their basket. +5% average basket.

See the agent

Inbox performance

Measures response times, alerts the team and surfaces management insights.

Customer stories

They made the move.

Background

Inter Inox

“We reckoned a day was 60% sales support, 40% selling. What we wanted was to flip that.”
Gerald Farfouillon

Gerald Farfouillon

IT & Marketing Director, Inter Inox

context & challenges

At Inter Inox (35 people, 100,000 references), product complexity kept the sales support team on data entry rather than on selling. The Catalog agent absorbs the entry work and builds a collective memory: a new salesperson has all the accumulated knowledge from day one. The challenge: shift the effort back towards selling, without growing the team.

60% to 50%

sales support entry time, in testing.

Read the customer story

See exactly what Catalog changes for your team.

48h. One PST file. A data-backed report on quotes left without follow-up, missed cross-sell opportunities, and response time by sales-admin persona. No commitment.

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