Nat&Form, fast adoption and immediate relief: how Catalog won the order desk team over
In the middle of a growth phase, Nat&Form was looking for a way to automate the entry of hundreds of daily orders. Catalog was adopted quickly by the order desk team. The result: more comfort, fewer errors, and new prospects for the people doing the work.
Manual handling at breaking point
At Nat&Form – Atlantic Nature, the order desk handled more than 100 orders a day, the vast majority by hand. PDF, email, Excel: the variety of formats slowed everything down.
On top of that came the complexity of commercial terms, which vary by customer, buying group and volume.
The consequence? Data entry that ate the day, was prone to errors, and put constant pressure on an already small team.
« It is not physical, but mentally the repetition wore us down. Morale took a hit. »
— Rozenn Le Crom, order desk team leader
Relief from the very first orders
Rolling out Catalog was fast, simple and free of friction. Using a flat-file connection, the team went live in under 10 days, without waiting for the migration to Sage X3.
The solution reads the purchase orders, pre-fills the lines in the ERP automatically, and leaves the order desk in control to validate and adjust. One hour of training was enough.
« Honestly, checking work is far more rewarding for the team than typing it in. »
From the first orders processed, the team felt an immediate drop in mental load.
Less fatigue, more prospects
What changed is not only the way of working. It is the atmosphere too.
Mental fatigue has come down. The team has its working comfort back, even in peak periods.
« We are still in the rush, but there is fresh air. Catalog took the weight off. »
Repetitive tasks give way to more engaging work: analysis, checking, customer relationships.
« Some orders used to take more than 30 minutes. Today we are under 15. »
That freed time opens prospects: refocusing on higher-value work, exploring new roles around the customer relationship.
A transition without friction, and with a future
No disruption to the organisation, and no roles called into question. Catalog was seen as support, not as a threat.
« There was a little apprehension at first. But we quickly understood it was there to help us. »
The first results: 70% of the time saved on certain orders, fewer errors despite the complexity of the commercial terms, and a better spread of the load across a small team.
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