Quotes and revenue: what happens from the moment it lands

A quote received is not a sale won. Between reception and the order, there is a delay, weak signals, follow-ups and sometimes an opportunity that disappears without anyone knowing exactly why. This section looks at that often poorly measured moment: when to follow up, with what context, based on which signals and with what role for AI. The goal is not to follow up more, but to better identify the quotes that deserve action and turn administrative work into revenue.